Photo: Standard room; bath MICE stands for Meetings, Incentives, Conventions and Exhibitions. It’s an important industry because MICE visitors are usually on business and often spend more than leisure travelers. Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Meeting – Is a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity. Incentive – Meeting event as part of a programme which is offered to its participants to reward a previous performance. Conference – Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of in