Photo: Standard room; bath
MICE stands for Meetings, Incentives, Conventions and Exhibitions.
It’s an important industry because MICE visitors are usually on business and often spend more than leisure travelers.
Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose.
Meeting – Is a general term indicating the coming together of a number of people in one place, to confer or carry out a particular activity.
Incentive – Meeting event as part of a programme which is offered to its participants to reward a previous performance.
Conference – Participatory meeting designed for discussion, fact-finding, problem solving and consultation. As compared with a congress, a conference is normally smaller in scale and more select in character – features which tend to facilitate the exchange of information. The term “conference” carries no special connotation as to frequency. Though not inherently limited in time, conferences are usually of limited duration with specific objectives.
Exhibition – Events at which products and services are displayed.
The activities of the Meetings Industry are an increasingly significant element in the future growth of the global economy, an essential part of the spread of knowledge and professional practices and a key factor in building better understanding and relations amongst different regions and cultures.
Specifically, the Meetings Industry is a key component of the knowledge economy, acting as a vehicle for business, professional and academic communities to achieve the interactions required to effect the knowledge transfer, collaboration and information dissemination that is the primary purpose of these events.
Source: theplanner.guru
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